The GTM Guild

The 10 Must-Haves of a High-Performing Cold Email Campaign

The fundamentals that separate winning outbound engines from the noise.

Personal Branding for SDRs: Why Prospects Reply More When They Know You

How rep-level authority increases outbound success

Why “Speed-to-Lead” Matters Even in Cold Email Outreach

How timing impacts conversion after you get a positive reply

Segmentation Is Your Superpower: How Targeted Emails Drive Higher Engagement and Better Replies

Why Segmentation Matters More Than Ever

Why Mobile-Optimized Emails Win: The Overlooked Advantage in Modern Outreach

Why optimizing for mobile isn’t optional anymore — it’s the foundation of higher opens, clicks, and replies.

Why selling may feel harder than it should

Explore leading apps that pair well with Sales Hub

The Role of Questions in a Cold Emailing Framework

Ask Questions to Empower Your Email and Attract the Recipient

The Follow-up Framework – How Many is Too Many?

The Missed Lesson in Outreach: You Cannot Withdraw Before You Deposit

Avoid Requests When First Contacting an Influencer

The 3-B Plan for Cold Emailing: Brevity, Bluntness, and Basic — The Simplicity That Wins Replies

Lessons from Gregory Ciotti’s timeless “Be Brief, Be Blunt, Be Gone” framework for writing emails busy people actually answer.

Write Emails They Remember: How to Craft Messages That Stick and Convert

The difference between an opened email and a remembered one is storytelling, tone, and timing — here’s how to master all three.

Inbox Psychology: Why Prospects Ignore You — and What Makes Them Click “Reply”

The science (and art) behind crafting cold emails that actually earn attention.