💡 The Secret Weapon to More Replies? It’s in the P.S.!

Hello, Arun here from The GTM Guild. where we discuss about growth and smarter strategies for your cold email and GTM. I hope you had a wonderful Christmas! Wishing you a very Happy New Year. I also welcome this week’s 811 subscribers who have joined our community of over 50,000+ sales professionals spread over 56 countries across the globe.

We’ve all heard it—"The magic happens at the P.S." However, are you really making the most of it? Adding a thoughtful postscript to your emails can work wonders in grabbing attention, creating intrigue, and prompting replies.

As you step into the new year, it’s time to refresh your email strategy. Today, we’re sharing 7 actionable ways to use the P.S. effectively to drive more engagement and get those coveted replies.

1. Reinforce Your Core Message

The P.S. is a great spot to reiterate your main point or call-to-action. While some people just read emails, they always read the P.S.

Example:
P.S. Don’t miss out on our offer—it’s only valid until Friday. Let me know if you’d like more details!

2. Add a Personalized Touch

Use the P.S. to connect personally with the recipient. Mention something specific to them, their company, or their recent achievements.

Example:
P.S. Congratulations on your recent product launch! I’d love to chat about how our solution can complement your growth.

3. Create Curiosity

End your email with an intriguing statement or question that sparks interest and invites a response.

Example:
P.S. Did you know there’s one strategy that doubled our client’s ROI in a month? Let me know if you’d like the details.

4. Offer Value

Include an exclusive tip, free resource, or quick win that provides immediate value to the recipient.

Example:
P.S. Here’s a guide I think you’ll love: “10 Quick Email Tweaks for Better Engagement.” Let me know if you’d like the link!

5. Encourage FOMO (Fear of Missing Out)

Highlight urgency or exclusivity to encourage a timely response.

Example:
P.S. I only have 3 spots left for a strategy call this week. Reply soon to secure your slot!

6. Use Humor or Playfulness

Show your personality and make your email stand out by adding a lighthearted touch.

Example:
P.S. If you reply, I promise to spare you my Monday morning coffee jokes (for now). ☕

7. Ask for Feedback

Make the recipient feel involved by seeking their opinion or advice.

Example:
P.S. What’s your take on this approach? I’d love to hear your thoughts!

Why the P.S. Works

The P.S. draws the reader’s attention even if they skim your email. It’s an opportunity to leave a lasting impression, reinforce your message, or start a conversation.

Pro Tip for Crafting the Perfect P.S.:

Keep it brief, relevant, and aligned with the tone of your email. Use it as a soft nudge rather than a hard pitch.

Ready to give your P.S. the attention it deserves? Try these tips in your next email and watch your reply rates climb!

Here’s to a year of thriving inboxes and meaningful conversations. 🚀

Best,
— The GTM Guild Team

P.S. Which P.S. strategy are you most excited to try? We would be delighted to hear from you, so please hit respond and let us know!